Leads
If you use the OA Mobile Email Marketing feature to send email campaigns, the |Leads| option will appear in the |Navigation Bar|. The |Leads| menu provides access to |Lead Alerts| and |Email Campaign Reports|. Lead Alerts are automatically generated when a contact clicks (or taps) a link, subscribes to your email list, or performs other significant activities resulting from one or more of your OA Mobile Email Marketing campaigns.
|Email Campaign Reports| provide the following:
- |Sent Email Report| – Displays the total number of emails sent, delivered, opened, click rate, unsubscribes (handled automatically by OA Mobile), and reported spam.
- |Lead Report| – Displays click and tap activity for each recipient of an email campaign.
- |Send Log| – Provides detailed information about the email campaign.
If you use the OA Mobile Email Marketing feature to send email campaigns, the |Leads| option will appear in the |Navigation Bar|. The |Leads| menu provides access to |Lead Alerts| and |Email Campaign Reports|. Lead Alerts are automatically generated when a contact clicks (or taps) a link, subscribes to your email list, or performs other significant activities resulting from one or more of your OA Mobile Email Marketing campaigns.
|Email Campaign Reports| provide the following:
- |Sent Email Report| – Displays the total number of emails sent, delivered, opened, click rate, unsubscribes (handled automatically by OA Mobile), and reported spam.
- |Lead Report| – Displays click and tap activity for each recipient of an email campaign.
- |Send Log| – Provides detailed information about the email campaign.
