Email Campaign Reports

Email Campaign Reports provide the following: |Sent Email Reports|, |Lead Reports|, and a |Send Log| for each of your email campaigns. The |Sent Email Report| inlcudes 'Total Emails Sent', 'Total Emails Delivered', 'Total and Percentage of Emails Opened', 'Number and Percentage of Links Clicked', 'Number and Percentage of Unsubscribes', and 'Number and Percentage of Reported Spams'. The |Lead Report| provides a list of the number of contacts (leads) that clicked (or tapped) on links in your email. You may select individual contacts (leads) in the list to view precisely what action the recipient took e.g. links clicked, email opened, company link clicked, viewed in browser etc., as well as what time and date the action occured. You may also view the email that was sent from this report, see the number of emails sent versus delivered, and percentage of leads the email produced. Finnaly, the |Send Log| provides details on each campaign sent such the date the campaign was started, number of emails sent, number of contacts automatically removed, bad email addresses, the name of the campaign, the name of campaign document, the subject of the email, the marketing website name, the 'from' email address and the total number of contacts found in the sent list. To view campaign reports, follow the directions below.

From the |Navigation Bar| select |Leads|.
Select the |Email Campaign Reports| button.
Select a campaign and the |Send Email Report| will be shown.
Select the |Lead Report| button.
The lead report will be shown, scroll down to view your leads.
Select a lead and precise details of recipient actions taken will be shown.
Select the |Send Log| button.
The |Send Log| details for the selected campaign will be displayed.

A: Provides campaign details to include:
Total Sent

This is the number of unique contacts that were sent an email. This includes emails that failed or bounced back to the OA Mobile email servers. This does not include contacts where OA Mobile detected a bad email address and, therefore, never sent the email.

Delivered

This is the total number of unique contacts that were successfully sent the email. An email is 'Delivered' if the recipient's email server accepted the email and did not 'bounce' it back. Bounces include 'the recipient is invalid', 'mailbox is full', etc. Note that this does not mean that the email reached the recipent's inbox.

Opened

This is the number of unique contacts that were detected to open the email. Since all 'opens' can never be detected, the actual number of open emails could be higher.

Your Link Clicked

This is the number of unique contacts that clicked on the link in the email. Typically, this is a link to your website.

Unsubscribed

This is the number of unique contacts that completed the unsubscribe process.

Reported Spam

This is the number of unique contacts that completed the 'report spam' process.

Percentages

All displayed percentages are based on the number Delivered, not Total Sent.
B: Displays the selected campaign name.
C: Shows number and percentage of emails delivered comparied to the toal number of emails sent.
D: Shows the total number and percentage of leads produced from the compaign.
E: Use the |Contact| button to open the contact (lead) details.
F: Use the |Show Email| button to view the email that was sent for the selected campaign.

Note, the |Leads| menu is only visible to OA Mobile user that have sent an email campaign.

From the |Navigation Bar| select |Leads|.
Select |Email Campaign Reports|.
Select a campaign and the |Send Email Report| will be shown.
Select |Lead Report| and the lead report for the campaign will be shown.
Select a lead.
Precise details of recipient actions taken will be shown.
Select |Send Log|.
The |Send Log| details for the selected campaign will be displayed.

A: Provides campaign details to include:
Total Sent

This is the number of unique contacts that were sent an email. This includes emails that failed or bounced back to the OA Mobile email servers. This does not include contacts where OA Mobile detected a bad email address and, therefore, never sent the email.

Delivered

This is the total number of unique contacts that were successfully sent the email. An email is 'Delivered' if the recipient's email server accepted the email and did not 'bounce' it back. Bounces include 'the recipient is invalid', 'mailbox is full', etc. Note that this does not mean that the email reached the recipent's inbox.

Opened

This is the number of unique contacts that were detected to open the email. Since all 'opens' can never be detected, the actual number of open emails could be higher.

Your Link Clicked

This is the number of unique contacts that clicked on the link in the email. Typically, this is a link to your website.

Unsubscribed

This is the number of unique contacts that completed the unsubscribe process.

Reported Spam

This is the number of unique contacts that completed the 'report spam' process.

Percentages

All displayed percentages are based on the number Delivered, not Total Sent.
B: Displays the selected campaign name.
C: Shows number and percentage of emails delivered comparied to the toal number of emails sent.
D: Shows the total number and percentage of leads produced from the compaign.
E: Use the |Contact| button to open the contact (lead) details.
F: Use the |Show Email| button to view the email that was sent for the selected campaign.

Note, the |Leads| menu is only visible to OA Mobile user that have sent an email campaign.